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New line—which debuted on TikTok Shop—targets Gen Z at a pivotal time for collagen loss.
August 15, 2024
By: Christine Esposito
Editor-in-Chief
Kenvue has formally launched into mass market retail the Neutrogena Collagen Bank range, a new line that features patented micro-peptide technology. The range moves the skincare brand into the “pre-aging category” and is designed to meet the needs of Gen Z, according to Kenvue. According to a 2023 Mintel facial skincare study, 58% of Gen Z is worried about aging concerns beginning at age 23. The oldest Gen Z consumers are reaching a pivotal collagen-loss point, according to the brand. The...
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